VP Venkata PrasadSenior Product Owner

Hands-on .NET Developer | Senior Product Owner

Venkata Prasad
Muraharisetty

I build C#/.NET applications, ASP.NET Core services, REST APIs and SQL Server workflows. Development is my primary responsibility; product ownership complements delivery.

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8+
years in enterprise SaaS and financial services
.NET
applications, backend services and API integrations
SQL
data access, validation and business rules
Selected engineering workIntelliflo IQ

Developed backend workflow functionality, data mapping and validation supporting automated population of 190+ platform fields.

190+ fields automated C# backend functionality APIs workflow integration

Interactive product quest

Play Senior Product Owner for 45 seconds.

Scenario

Customer escalation lands during PI planning.

A strategic client wants an AI-assisted workflow shipped immediately. Engineering sees risk, UX needs discovery, and leadership wants confidence. What do you do first?

Product planning match game

Match the artifact to the product lifecycle stage.

Artifacts

Lifecycle stages

About me

Software development first. Product ownership alongside.

I am Venkata Prasad Muraharisetty, based in Hyderabad, India, with 8+ years building enterprise software across wealth management, financial services, brokerage and global trade. My current title is Senior Product Owner at intelliflo, where hands-on application development is my primary responsibility.

I implement backend services, API integrations, SQL data access, business rules and user-facing workflows. I work with architects and QA from technical design through integration testing, troubleshooting and production delivery. Alongside development, I own backlog priorities, user stories, acceptance criteria, sprint planning and UAT.

Career highlights

Proof points that make the story credible quickly.

C#/.NET enterprise application development
Intelliflo IQ workflows supporting 190+ platform fields
Outlook and Money Alive backend API integrations
ACATS financial messaging with IBM MQ
ASP.NET, SQL and FTP/SFTP trade-processing workflows
Hands-on development with additional product ownership

Experience

Building applications across enterprise domains.

Intelliflo

Senior Product Owner - Oct 2021 to Present

Develop C#/.NET application functionality, ASP.NET Core services, REST APIs and SQL Server data access for adviser workflows. Engineering work includes Intelliflo IQ, Outlook and Money Alive integrations, Client Review, CRM, Fact Find, financial planning and reporting. Support testing, troubleshooting and releases; also own backlog priorities, acceptance criteria, sprint planning and UAT.

Broadridge Financial Solutions

Senior Software Engineer - Apr 2020 to Oct 2021

Developed ACATS account transfer capabilities and IBM MQ-based secure enterprise messaging for regulated wealth management platforms.

GTKonnect, acquired by EY

Associate Software Developer - Apr 2018 to Apr 2020

Built Global Trade Management, CBP/ABI integrations, ISF and FTZ processing services, REST APIs, and microservices for international trade workflows.

Engineering projects

Applications, backend services and integrations.

Advisor productivity

Outlook Integration

Advisors were managing client communication in Outlook while CRM activity, follow-ups, and compliance context lived in a separate enterprise workflow.

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AI product capability

Intelliflo IQ

Advisors were spending hours manually populating client and advice data across a large enterprise wealth platform.

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Financial education

Money Alive Integration

Firms needed a smoother way to connect financial education journeys with client engagement and advice workflows.

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Advice workflow

Client Review

Client review preparation required advisors to assemble information across CRM, planning, reporting, and communication tools.

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Core advice capability

Financial Planning

Planning workflows needed to connect fact find data, assumptions, advice models, and client-facing outputs more coherently.

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Enterprise CRM

CRM Enhancements

Advisory firms needed CRM workflows that could reflect different operating models without fragmenting the product experience.

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Account transfers

ACATS

Account transfer journeys are operationally sensitive, exception-heavy, and dependent on reliable status visibility.

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Enterprise integration

Global Trade Management

Trade workflows required dependable integration across enterprise systems, message queues, and operational data flows.

Read case study

Skills

From implementation to production support.

Application development

  • C#
  • .NET / .NET Core
  • ASP.NET Core / MVC
  • Web API / REST APIs
  • Microservices
  • Angular
  • React

Data and integrations

  • SQL Server / Azure SQL
  • Entity Framework / EF Core
  • ADO.NET / Dapper
  • Redis / MongoDB
  • IBM MQ / RabbitMQ
  • Third-party APIs
  • Data mapping and validation

Delivery and diagnostics

  • Azure / AWS
  • Git / Azure DevOps
  • GitHub Actions
  • Docker / Kubernetes
  • Postman
  • Splunk / Serilog / Seq
  • Integration testing
  • Production support

Product ownership

  • Backlog priorities
  • User stories
  • Acceptance criteria
  • Sprint planning
  • SAFe / Scrum
  • UAT
  • Stakeholder collaboration

Technology stack

A practical enterprise development toolkit.

C#.NET CoreASP.NET CoreREST APIsSQL ServerEF CoreDapperAngularReactIBM MQRabbitMQAzure DevOpsGitDockerPostmanSplunkAzureAWS

Education

Engineering foundation for product decisions.

B.Tech

Bachelor of Technology, Godavari Institute of Engineering & Technology. CGPA: 9.1/10.

Technical blog

Writing on product management, WealthTech, SaaS architecture, AI, and career growth.

Explore all posts
API Design

Jan 14, 2026 · 12 min read

API Design for Product Managers

The product questions every PM should ask before committing to an API contract.

API DesignREST APIsTechnical PM
Event Driven Architecture

Jan 16, 2026 · 14 min read

Event-Driven Architecture for Product Leaders

A plain-English guide to events, streams, queues, and why they change product trade-offs.

Event Driven ArchitectureSystem DesignProduct
CQRS

Jan 17, 2026 · 15 min read

CQRS Explained for Product Managers

When separating commands and queries improves user experience, scale, and release confidence.

CQRSArchitectureTechnical PM
Domain Driven Design

Jan 18, 2026 · 10 min read

Domain-Driven Design for SaaS Products

How ubiquitous language and bounded contexts improve roadmap quality and engineering alignment.

Domain Driven DesignSaaSArchitecture
Observability

Jan 19, 2026 · 11 min read

Observability as a Product Capability

Why logs, metrics, traces, and alerts affect customer trust and product adoption.

ObservabilityMonitoringSRE

Contact

Let's talk about .NET applications, APIs and enterprise integrations.

Hyderabad, India - +91 8106884134. Focus: Senior .NET Developer, Senior Software Engineer, backend development and technical product ownership.

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